Google Penalty Recovery Services
Google Panda & Penguin are the two penalties that can scare away every webmaster with its tough removal process as it takes & indefinite time to get healed from their aftereffects. So, knowing the right recovery partner is a must if you ever get clasped in the grip of a Google penalty.
You can bump into these Google Penalties any time
Google Panda & Penguin are the most talked penalties but there are other attacks too that can harm your site considerably. There are 5 major Google penalties (not just 2) that you may be ready to face off:
- Google Panda
- Google Penguin
- Manual Web Spam
- Top heavy Update
Out of all the penalties Manual Web Spam is an action imposed manually by the Google team. Other than that all penalties occur as an algorithmic update and have different implications.
How to find out if your site is penalized?
Check out if the following areas are badly affected:
- Search engine rankings
- Web traffic (from Search, Referral & social sources)
- Search queries in Webmasters tool
A site usually loses Google rankings for few/all keywords depending on the nature of penalty. In some cases you may not even be seeing your site in SERPs even if you put the company name directly in Google search E.g. www.abc.com may not appear in initial results even if you write ‘www.abc.com’ directly in Google search box, while your social media profiles may appear.
Are you losing Traffic, Sales & Search Engine rankings due to Google Penalty?Run a Website Check
How to Recover from a Google Penalty?
Being a web expert, we are asked this question time and again and our team repeats one line- “Follow what Google says”. Google is the king when it comes to lost traffic & search engine rankings.
You cannot challenge its algorithm but bow down to its rules and earn your trust back. Having said that we follow a systematized plan of action to recover from a Google penalty. For every update & penalizing action there is a fixed way to fight back & grow out of loss.
1. Manual Web Spam
The sites that get off spot-free despite frequent algorithm updates get trapped in Google’s net manually. Your search engine rankings face a drastic loss when Google enforces a manual penalty. Any violation of quality guidelines can lead to manual punishment & come across in two forms:
- Site-wide Penalty (complete)
- Partial Penalty (few pages)
FATbit offers following steps of recovery for Google manual penalty:
- Discover backlinks using Google webmaster & other tools.
- Create a spreadsheet of all backlinks by sorting & removing duplicates in all lists of backlinks downloaded from various sources.
- Remove all unnatural/low quality links listed in spreadsheet by deleting or making them nofollow.
- Send deletion request for links that cannot be removed without third party consent.
- Disavow links that cannot be removed using all above-said actions.
Don’t panic, don’t give-up, you have Enough Chances to win back Your Lost Rankings & TrafficMake a Comeback to SERPs with FATbit
2. Google Panda
To recover from Google Panda, we work on adding value to search results by adding fresh and useful content. Panda gets updated quite frequently as compared to penguin and focuses on penalizing sites that use duplicate content. The quality sites get higher ranking in search engine results and those offering duplicate or copied content get lower rankings post Panda update.
To recover out of it FATbit works on:
- Making on-site changes
- Removing useless pages from getting indexed by Google
- Writing quality content (Guest Blogging, maintaining personal blogs)
- Improving page authority
3. Google Penguin
People using black hat SEO usually indulge in unnatural linking and other violations that bring them in court of Google Penguin. The sites that aggressively link to whichever domain without bothering about the website authority fall a prey to Penguin. Sites using exact keywords in anchor text & buying inbound links also face the music when the update rolls out.
Recovery actions taken for Penguin are similar to those mentioned above for Manual Penalty as Google Penguin is a link based penalty. The only difference between both is that Websites attacked by Manual Web Spam action send reconsideration request after applying recovery steps but if your site gets penalized due to Penguin update, you will have to wait till next update rolls out. Same applies to other algorithmic penalties viz. Panda, EMD and Top Heavy update.
4. Google EMD Update
EMD stands for exact match domain and this Google penalty is imposed on sites that use exact keywords in domain name. Not all get punished this way as the sites with high domain authority, serving other quality guidelines of Google and offering good user experience are safe from EMD update. To recover from this penalty our recovery experts focus on URL restructuring and take actions to upgrade UX and meet quality standards of Google.
5. Top Heavy Update
Top heavy update harms sites that have a cluttered top fold that hampers user experience. Having too many ads and no useful information above the fold is the major reason of this penalty. The recovery process includes improving UX by restructuring design.
For complete guidance on how you can recover from a Google penalty contact FATbit recovery experts. The actual treatment is based on the inferences drawn after initial website analysis that we offer for free. Further steps are taken as per the advice of Senior SEO Experts & Recovery Consultation team.