Businesses around the world with online presence are in rush of making it to the first result page of Google. Using the best on-page SEO practices is the most fundamental way to address this need. Before going ahead with social media and content marketing, implementing on-page SEO techniques is critical.
Ranking on Google is of paramount importance in today’s competitive world, and that’s exactly what these on-page SEO techniques are for.
Here we have listed 6 best on-page SEO practices that will guide your website to Google’s first result page.
Websites get penalized by Google for duplicate content on multiple pages. Use canonical tags in the URL of these pages to prevent the duplicity issues.
Too many ‘404 not found’ errors may not hurt your ranking but certainly affect your SERPs. Fixing pages with 404 error is crucial to improve visibility. Click here to learn more about this on-page SEO practice.
301 redirection tags are used to redirect users from an inactive URL to a similar or a relevant page. 301 redirection tags can also be used instead of 404 errors to reduce bounce rate.
Robot.txt file prevents web crawlers to reach URLs that you don’t want to get indexed. Making sure the robot.txt file is accessible to crawlers and doesn’t contain any wrong URL is critical here.
Robot Meta Tags
A combination of 4 tags viz. ‘index’, ‘follow’, ‘no index’ and ‘no follow’ robot meta tags play a vital role in deciding what you want web crawlers to do with a particular page.
Hreflang tags are used to serve target audience of different linguistic regions. Hreflang tag produces relevant results for users, consequently helping websites in ranking higher for user experience.
Follow this link to read more on all of the above listed best on-page SEO practices.
Note that these on-page SEO practices are necessary but not sufficient to rank high on Google. In addition to these, you need to take care of many other on-page and off-page techniques. Start improving your Google ranking with best SEO experts.