Ecommerce is the future and Amazon is trying its best to secure it in India. Its latest ad, ‘#AurDikhao’ truly illustrates how online shopping has taken over our lives and how online buyers have a taste for limitless variety. The ad is made to electrify Indian online shoppers with the idea of more choices.
The company started pre-promotion with Aur Dikhao hashtag on twitter and aired the jingle during IPL at the cost of four lakhs per ten seconds. Advertisement created by the team of Orchard Advertising (Part of Leo Burnett) is getting diverse reactions including little criticism too for projecting buyers as imprudent shoppers.
On one hand where Flipkart plans category specific sale, Amazon is trying its best to woo tier II and tier III Indian shoppers with psychological elucidation. A husband trying to appease wife, parents struggling to pacify baby, man asking for more haircut options, and many such shots collectively point toward Indians apparent love for variety.
#AurDikhao is Amazon’s attempt to outshine Flipkart and Snapdeal in the land of ecommerce but how well shoppers connect with it is still a secret. The digital promotion of Amazon app’s show-more is in full swing and the company plans to promote it via print and outdoors too. FATbit keeps you up to date on the latest developments of online marketplaces, so we look forward to discuss the outcomes of this marketing campaign too. Meanwhile tell us how do you like this new flavor of ecommerce advertising? Share your thoughts with us.